We recently started carrying the 60" wide burlap and have been pleasantly surprised at the success it has had in the early stages. After carrying only the 40" wide burlap for the last 30 years, the 60" wide burlap is now outperforming the 40" by a wide margin. It appears we have unlocked sales that we weren't previously getting which is a great thing these days.
I am a little curious as to why the 60" is more popular than the 40" and will have to ask a few customers who walk in and pick it up (about half the customers pick the stuff up instead of shipping it out). It's always good to dialogue with customers and hear what they have to say. Perhaps we should start carrying the 72" wide burlap as well?
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